Delhi is the second largest metropolis of India, with a population of 17 million, and a federally-administered union territory officially known as the National Capital Territory of Delhi (NCT). Located on the banks of river Yamuna in northern India, archaeological evidence suggest that Delhi has been continuously inhabited since at least 6th century BC. After the rise of the Delhi Sultanate, Delhi emerged as a major political, cultural and commercial city along the trade routes between northwest India and the Indo-Gangetic plains. It is the site of many ancient and medieval monuments, archaeological sites and remains. In 1639, Mughal emperor Shahjahan built a new walled city in Delhi which served as the capital of the Mughal Empire from 1649 to 1857. After the British East India Company gained control of much of India during the 18th and 19th centuries, Calcutta became the capital both under Company rule and under the British Raj, until George V announced in 1911 that it was to move back to Delhi. A new capital city, New Delhi, was built during the 1920s. When India gained independence from British rule in 1947, New Delhi was declared its capital and seat of government. As such, New Delhi houses important offices of the federal government, including the Parliament of India. Owing to the immigration of people from across the country, Delhi has grown to be a cosmopolitan city. Its rapid development and urbanisation, coupled with the relatively high average income of its population, has transformed the city. Today, Delhi is a major cultural, political, and commercial center of India.

Own Energy Drink

Energy Drink Company Starting an energy drink company is easier than most people think. Contract manufactures eliminate the need for most equipment. The most important thing to consider when developing an energy drink is creating a brand identity. However, before creating a brand, the energy drink company must know the target demographic. It is easier to develop a better beverage that speaks to consumers and can connect with it. The target demographic may dictate everything from the packaging design to the flavor of a product. Understanding the customer is the first step in successful beverage development. Ingredients Due to their ingredients, energy drinks have a variety of physiological and psychological effects, improving mental and cognitive performances as well as increasing alertness, subjectively. The caffeine content of energy drinks is a major selling point to many customers. Generally, energy drinks include methylxanthines, vitamin B and herbs. Other common ingredients are guarana, acai and taurine, plus various forms of ginseng, maltodextrin, carbonated water, inositol, carnitine, creatine, glucuronolactone and ginkgo biloba. Some contain high levels of sugar, while other brands offer artificially sweetened "diet" versions. When choosing a beverage manufacturer it is important to know what type of product processing, packaging and closure the beverage manufacturer offers. Identifying the correct manufacturer that can handle both the processing and the packaging requires significant up front research. Once one identifies a beverage manufacturer that can support the filling processes, packaging and closures requirements for the beverage product, the next important thing to think about is location. It is important to choose a beverage manufacturer that is geographically convenient for the distribution network. Selection of the right beverage distributor can lead to good sales. Beverage distributors are the fastest way to get a beverage on the shelves of major retailers and in many instances, are the only way. Some distributors have great relationships with their retailers and get instant distribution of thousands of accounts, provided the brand offers the necessary marketing support the new beverage.